KFC Opens in Myanmar

KFC Opens in Myanmar

For international restaurant chains, the race is on to get into Myanmar. Following the recent opening of a KFC restaurant, Japanese trading house Sojitz Group announced a partnership with a Myanmar company to provide logistics for refrigerated deliveries of temperature-sensitive foods. Myanmar’s first KFC opened July 7 in the Yangon commercial hub of Bogyoke Aung San Market. A long line quickly snaked out the door, and it has yet to disappear. Inside, workers in black shirts and red hats tear around the 240-seat eatery. “When I travel to Bangkok for business,” Thein Htut, a Yangon-based consultant, said with a big smile, “I always go to KFC restaurants there. Now I can go to one near my office.” The Yangon KFC offers a standard set — two pieces of fried chicken, french fries and a drink — for 3,500 kyat ($3). It also does a little fusion, using its chicken in a traditional curry and rice dish that goes for 2,000 kyat. This is on the expensive side. Yangon residents spend an average 1,000 kyat to 1,500 kyat for lunch.

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